"Exactly how these pirates were able to pull off the overriding of WGN-TV and WTTW-TV's signals is not yet known for certain," Chicago Radio and Media reported in 2012. But also like today's hacks, the prank required sophisticated technical skills. Like most of today's acts of cyber-vandalism, the content of Max Headroom interruption was juvenile. It's been nearly 27 years, but the incident remains a mystery. >'Well, if you're wondering what's happened, so am I.' "Yeah, I think I'm better than Chuck Swirsky!" the infiltrator announced in a high pitched, distorted voice, referring to the Chicago area sports announcer. This time, the pranksters were able to broadcast their entire video, complete with audio.
But two hours later, PBS affiliate station WTTW's broadcast of Doctor Who was similarly interrupted. "Well, if you're wondering what's happened, so am I," the station's sports anchor Dan Roan said when the signal was restored.
Isuzu, Della Femina & Partners, $29.1 million.After about 30 seconds, WGN's technicians were able to override the pirate signal. Jell-O, Young & Rubicam, $44.5 million.ġ0. Bartles & Jaymes, Hal Riney Associates, $30.3 million.ħ. Pepsi-Cola, Batten Barton Durstine & Osborn, $42.1 million.Ħ. Miller Lite, Backer & Spielvogel, $70.9 million.ĥ. California Raisins, Foote Cone & Belding, $5.8 million.Ĥ. McDonald’s, Leo Burnett, $321.2 million.ģ. Coca-Cola, McCann-Erickson and SSC&B, $48.3 million.Ģ. Here are Video Storyboard’s 10 most popular campaigns, the agency that made them and estimated 1986 television spending:ġ. Sponsors who made it in 1985 but missed in 1986 included Stroh’s, Miller High Life, Ford, Budweiser, Wheaties, California Cooler, Purina Cat Chow, Apple Computers and New Trail Granola Bars. In addition to California Raisins, Isuzu, Honda and Taco Bell, sponsors who made the list of the top 25 campaigns in 1986 but were not on the list in 1985 included Coors, Sprite, Seagram’s Wine Cooler and Hefty trash bags. 2 McDonald’s was the biggest spender at an estimated $321 million, while French’s mustard, which came in 21st, spent the least at about $2.1 million, the survey said.
Of the top 25 most popular campaigns, No. Ad campaigns that used recurrent characters or themes were also popular, he said. Vadehra said smaller brands scored points with consumers this year by backing ad campaigns that broke away from rather than imitated the approach of brand leaders. The Chicago Bears quarterback Jim McMahon was involved in three of the top 25 campaigns - for Honda scooters, Taco Bell and Coke. The heros of the ads for Bartles & Jaymes wine coolers, for instance, have become well-known figures, as has the slick-talking salesman in commercials for Isuzu cars and trucks. Six other popular campaigns made celebrities out of their presenters. The latest results were based on answers over the past year from more than 30,000 viewers, Vadehra said.Ĭelebrities were important keys to popularity last year, with 10 of the top 25 campaigns using well-known people in one or more commercials, he said. Video Storyboards compiles its annual list after asking at least 2,500 television viewers every month to recall the best recent ads they had seen recently. Pepsi is bringing back entertainer Michael Jackson for this year’s campaign. Pepsi’s 1986 ads featured actors Don Johnson and Michael J. Pepsi-Cola advertising, which rated the most popular in 1985 when it included commercials with singer Lionel Ritchie, slipped to fifth place in 1986, the report said. Noting the raisin ads first appeared in the fourth quarter of 1986, Vadehra said: ″For an unknown advertiser to come out of nowhere, and overnight land in the third place, is like nothing we have ever seen before in nearly 10 years of monitoring television campaigns.″ But the introduction of the computer-animated Max Headroom in the second half of the year for ″new″ Coke elicited an instantaneous response from viewers that swept Coca-Cola advertising to the top of the popularity list, said Dave Vadehra, president of Video Storyboards.Īnother late-breaking campaign, the California Raisin Advisory Board’s commercials that use hip-looking raisin models and the song ″I Heard It Through the Grapevine,″ placed third.
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